Event Programme - Morning session

Building a bare minimum marketing strategy

JOE GLOVER, CO-FOUNDER, THE MARKETING MEET UP

Joe will be sharing the importance of avoiding the shiny tactics without the proper thinking upfront

Leading the commercial agenda

ABIGAIL DIXON, THE WHOLE MARKETER

Abby will take you through the holistic skills needed for marketers to stand in their power

MARKETING effectiveness: more than just measurement

RACHEL MOSS, HEAD OF MARKETING STRATEGY, ALLWYN, OPERATOR OF THE NATIONAL LOTTERY

Rachel will be putting forward the case that marketing effectiveness starts with consumer insight.

HOW TO HUMANISE YOUR BRAND IN A WORLD OF AI

MATT SWAIN, FOUNDER, TRIANGLE

Matt explains why Brand will be the differentiating factor for business in the next 5 years and why it needs a human approach.

tHE POWER OF NOSTALGIA IN MARKETING

ALISON ARNGRIM, ACTOR, IN CONVERSATION WITH SAM KELLY, SOCIAL MEDIA STRATEGIST

Alison will be sharing her experiences as a child star in Hollywood and the power of the 50 year TV show, Little House On The Prairie, to evoke memories and social emotion throughout generations.

How to unlock breakthrough growth with Consumer-Driven Disruption

HELEN EDWARDS

Today’s business problem is growth - and the solution won’t be found in the same old places. Consumer-driven disruption will be the new fuel for breakthrough growth, but many businesses and marketers are overlooking it.

the us presidential election & the art of communication

GINA LONDON, EX CNN ANCHOR & WHITE HOUSE CORRESPONDENT

Analysing the speaking styles of Donald Trump and Kamala Harris with real life applications beyond political podiums

Event Programme - AFTERNOON session

DESERT ISLAND insights

BEN SAUL GARNER, CO-FOUNDER, ATTACHMENT

Designed to deliver inspiration, motivation and change for marketers, Ben shares stories and actionable life lessons after spending 10 nights going back to basics alone on a remote desert island in Indonesia

creative consistency: A New Playbook for Brands and Agencies Alike

ANDREW TINDALL, SVP SYSTEM 1

Andrew will be sharing new and industry changing research undertaken with the Institute of Practitioners in Advertising

you are what you eat

DAVID MANNHEIM, FOUNDER, MADE WITH INTENT

Join David on a journey of seeing how changing your measures of success lead to vastly different outcomes. Disney,basketball, football and cobras are all likely to feature in this question for true personalization.

ethical marketing

TAD HARGREAVES, FOUNDER, MARKETING FOR HIPPIES ( VIRTUAL)

Tad will share how to market your business in a way that makes the world better without sacrificing your soul

Golden inspiration from sports social

DAVID LEVIN FOUNDER, WRITER & FOUNDER

Having spent most of this year managing the socials for a sportsperson of the legendary variety, David will make his BMMU debut with a deep-dive into the things we can all learn from the sports sector on social media. The presentation will tackle areas such as authenticity, iconic writing and creative community management. David will look at how Cristiano Ronaldo amassed a billion followers, how Olympic medalists from N.I broke the internet and how weird it is posting as a sports legend while you’re in the cheese aisle at Sainsbury’s.

THIS IS STRATEGY

SETH GODIN IN CONVERSATION WITH ANDI JARVIS

With his latest book, Seth will share with us how marketers can make better plans so that what you do today can change the course of tomorrow