Be Different
How Distinctive Brands Become Impossible To Ignore
Who you'll be in the room with
A selection of who have already booked to be in the room this year
■ Big Ideas
■ Big
Conversations
■ Big Marketing Energy
One big meet up for every kind of marketer
Unpacked. 5th November. ICC Belfast
Get Your TicketAimee McCracken Smiley Monroe
Aidan Harbinson Horrible Brands
April Rose Socials Made Simple
Claire Ball Morrow Communications
Victoria Jackson HM Chartered
Accountants
Peter Craven Blue Sky Video Marketing
Susan O'Neill Marketing Manager, Mantle
Services
Charlotte McAteer Marketing Manager, Jack
Murphy Jewellers
Aimee McCracken Smiley Monroe
Aidan Harbinson Horrible Brands
April Rose Socials Made Simple
Claire Ball Morrow Communications
Victoria Jackson HM Chartered
Accountants
Peter Craven Blue Sky Video Marketing
Susan O'Neill Marketing Manager, Mantle
Services
Charlotte McAteer Marketing Manager, Jack
Murphy Jewellers
Liz Maguire Litir Marketing
Niraj Kapur Everybody Works In Sales
Ruth Young Ruthless Media
Rachel Leitch The Mac
Suzi McIlwaine Marketing Specialist
John Walker Creative Director
Jessica Jordan Marketing Manager, Camlin
Group
Olivia McNeill Sales and Marketing Manager,
Inspecvision
Lynsay Spence Ulster University
Liz Maguire Litir Marketing
Niraj Kapur Everybody Works In Sales
Ruth Young Ruthless Media
Rachel Leitch The Mac
Suzi McIlwaine Marketing Specialist
John Walker Creative Director
Jessica Jordan Marketing Manager, Camlin
Group
Olivia McNeill Sales and Marketing Manager,
Inspecvision
Lynsay Spence Ulster University
More noise. More change. More to prove.
Introducing the BMMU Big 6 - a new marketing operating system
Six pillars shaping the programme this year.
Be Noticed
How to win attention in a world of endless content
Be Informed
How to turn information into intelligent decisions
Be Indispensable
How to make marketing hard to ignore
Be Human
How understanding people is marketing's biggest advantage
Be Ready
How culture, audiences and changing expectations are re-shaping marketing
Our Community
They Keep Coming Back
Last year, 257 marketing and comms professionals came to BMMU. Here are some of the people who keep coming back, year after year.
Aimee McCracken
Head of Marketing, Smiley Monroe
Aidan Harbinson
Brand Strategist, Horrible Brands
April Rose
Socials Made Simple
Peter Craven
Blue Sky Video Marketing
Claire Ball
Creative Content Director, Morrow Communications
Victoria Jackson
Marketing Executive, HM Chartered Accountants
Liz Maguire
Email Marketing Consultant, Litir Marketing
Niraj Kapur
LinkedIn Strategist, Everybody Works In Sales
Bronagh McStravick
Marketing Executive
John Walker
Creative Director
Rachel Leitch
Marketing Lead, The Mac
Ruth Young
Ruthless Media
Suzi McIlwaine
Marketing Specialist
Angela Mahon
Marketing Manager, Arts & Business NI
Christine Murphy
Senior Manager, Marketing and Communications, The Open University
Gail Cook
Founder, Kailie Tech
Claire Winter
Head of Marketing, Kingsbridge Healthcare Group
Kirsten Ono
Senior Marketing Manager, Plotbox
Lucy Cameron
Marketing Manager, Weev EV Charging
Melanie Talbot
Marketing Manager, Gordon's Chemists
Tina Calder
Comms Strategist, Entrepreneurs Unleashed
The Programme
Taking to the Stage
A full day built around what matters in marketing now - from getting noticed to proving value and understanding people properly.
James Peach
Global Marketing Leader, Ex Uber, Ex Vinted, Ex Innocent
What brands like Vinted, Uber and Innocent get right - and why they stick.
Pete Bracegirdle
Founding Partner, Creative Collation
How small companies become big brands. Breaking out of the performance marketing catch-22.
Andi Jarvis
Marketing Strategist and Founder, Eximo Marketing, Strategy Sessions Podcast Host
Session Host
Be Noticed
David Levin
Writer & Agency Founder
Socials 2026 - The good, the bad and the completely unhinged
RoxAnne Tierney
Head of PR & Social, RoxAnne Tierney Brand Communications
How PR and creative work together to make ideas felt, not just seen.
Mairead Broadley
Public Relations Global Leader, Carlsberg Group
How big ideas come to life and actually land in the real world.
Olivia McVeigh
Award Winning Hair & Beauty Influencer, Content Creator
Engaging with online audiences
Carl Miller
Founder, Centre for the Analysis of Social Media Demos, Host, Kill List Podcast
How Technology is changing society
Fridrik Larsen
Professor and Branding Devil, CEO Brandr, Founder Brandr Index
How to measure brand
Jennifer Brennan & Jorone Taylor Lewis
Camlin Group
Why Internal Relationships Shape Commercial Success
Mara Einstein PhD
Author of Hoodwinked and Black Ops Advertising, Lecturer, New York Times Contributor, Ex MTV, NBC
Consumers don't buy products. They buy connection
Nigel Taberner
Former Hostage Negotiator
You don't have a marketing problem. You have a listening problem.
Andy Lambert
Author of Social 3.0 and Spheres of Influence
How businesses can leverage creators, communities, and trusted voices to drive growth.
Claire Hyland
Head of the Youth Lab, Thinkhouse
How culture and changing expectations are shaping marketing
Sarah McBriar
Founder & Creative Director of AVA & UP Productions
Why audiences want belonging, not just content.
6.30pm – 8.00pm
Add the Quiz to Your Ticket
The Big Marketing Quiz: BMMU After Hours
When the final speaker leaves the stage, the day isn't over yet.
Join Emma Davies and Ruta Sudmantaite from Blame It On Marketing for The Big Marketing Quiz: where BMMU closes the notebooks and opens more conversations, this time with wine 🍷
A chance to unwind, meet more people, share a few laughs, and discover who really knows their marketing history, campaigns, brands and buzzwords.
Expect marketing trivia, questionable answers, healthy competition, unexpected prizes and plenty of craic with the people you've spent the day learning alongside.
No presentations. No note-taking. Just marketers, good company and a fun way to round off the day.
Includes a drink, light bites and your chance to become the inaugural BMMU Quiz Champions.
Bolt on your ticket with your main event pass for £21
Join Us
Tickets
Earlybird
£195 / person
A reduced rate for those who book early. Available until 30th June.
Book your PlaceStandard Ticket
£295 / person
Access to the full day, all sessions, and everything in between.
- • All Big 6 sessions
- • In-room conversations and networking
- • Breakfast, Lunch and refreshments
- • Time to step back and think properly about your work
- • Full recording of all sessions
Discounted Group tickets available for 3, 5, 10 guests
Pay in 3 monthly installments also available — email treena@bmmubelfast.com for details
FAQ
ICC Belfast, in the city centre. Easy to get to, with parking and transport links nearby.
The day runs from morning through to late afternoon. Full timings will be shared ahead of the event.
Marketers working in-house, in agencies, or independently - anyone responsible for making decisions, influencing others, and proving the value of their work.
No. The content is designed to be relevant across sectors.
It's a mix. One track for the sessions, with time built in to talk, meet people and step away from the day-to-day.
Access to the full day, all sessions, plus lunch and refreshments and session recordings
Tickets are non-refundable, but you can transfer your ticket to someone else if needed.
Yes we have tickets for 3, 5 and 10 - If you're bringing a larger team, get in touch and we'll see what's possible.
Just get in touch - happy to help - treena@bmmubelfast.com
New for 2026
For the first time, BMMU 2026 will include multi-track sessions, giving attendees the opportunity to go deeper into the topics, themes and conversations most relevant to them. Alongside the main stage, selected parts of the day will now run simultaneously, allowing people to tailor their own BMMU experience around the areas they want to explore most.
More Voices
It also means a broader range of voices, perspectives and expertise across the day, from brand, strategy and influence to culture, AI, behaviour, leadership and commercial impact.
Never Miss Out
And don't worry about missing out. Every session will be professionally recorded and made available after the event, so even if you choose one session on the day, you'll still get access to the insights, conversations and takeaways from the others afterwards.
In The Room
You'll be in a room with people who care about doing this well. People responsible for the work. Leading it. Delivering it. Answering for it.
People working in-house, in agencies, independently all dealing with the same challenges, just from different angles.
It's a mix of perspectives, experience and opinions. Serious about the work, but not too serious about themselves.
The kind of people you learn from, talk to, and stay in touch with long after the day ends.
In-house. Agency. Independent.
Building, leading, figuring it out.
This isn't a passive, sit-back-and-listen kind of day.
It's designed to keep you thinking, questioning and engaged, with space to talk to people, share ideas and take a step back from the day-to-day.
A mix of perspectives, formats and conversations that make it easier to take things in and actually use them afterwards.
Whether you're leading a team, influencing decisions, or figuring things out as you go, you'll get something from the day.
If your role involves making calls, shaping direction, and backing your work, this is for you.
Stay in the Loop
Get BMMU Updates
Be the first to receive event updates, important announcements and exclusive insights.
You're on the list!
Thanks for signing up. We'll be in touch with BMMU updates.